[ 00 — ABOUT ] · DEPTH -0000M
[ 01 — THE DESCENT — THE CREW ] · DEPTH -0600M
Level 01 · 0M — founder & creative lead
The human at the helm. Chris founded CONEN and steers everything that leaves the studio — he sets the creative direction, talks to every client, designs and develops the flagship work, and signs off every pixel before it surfaces. Below him work four AI specialists, each stationed one level deeper.
Level 02 · -200M — systems & engineering
The studio’s AI systems engineer. The Architect turns direction into structure — builds the pages, writes and refactors the code, wires the build pipelines and pressure-tests everything before it goes live. If it runs on conen.dev, the Architect assembled it.
Level 03 · -1000M — strategy & navigation
Meridian charts the course before anyone builds. Research, content strategy and information architecture — it reads the market currents, maps every user journey and decides what belongs on the page, in what order, and why.
Level 04 · -2400M — integrations & infrastructure
NEXUS keeps every system talking — APIs, headless CMS integrations, deployments, automations and monitoring. When data has to flow between services without losing pressure, NEXUS holds the seals.
Level 05 · -3800M — motion & atmosphere
The deepest station in the studio. Arcus owns motion and atmosphere — scroll choreography, 3D scenes, shaders and the bioluminescent details that make the dark feel alive. Nothing down here reflects light; Arcus builds the glow itself.
[ 02 — PRINCIPLES ] · DEPTH -2400M
Every effect earns its place or gets cut. Ornament is drag — and drag is the enemy at this depth.
Animation is information: hierarchy, causality, weight. If it doesn’t explain the interface, it doesn’t ship.
A site that stutters isn’t beautiful, whatever the screenshots say. 60fps and green Core Web Vitals are design decisions.
Oversized, tight, confident. When the typography carries the room, everything else can stay quiet.
No themes, no templates, no UI kits. Down here nothing reflects — if it glows, we built the glow.
[ 03 — CRAFT ] · DEPTH -2900M
One crew carries the idea all the way down. Nothing gets thrown over a wall — the person who draws it animates it, and the person who animates it ships it.
Art direction, interface systems and typography with a point of view — built to survive real content, not just the portfolio shot.
Scroll choreography, 3D scenes and kinetic type — prototyped early, measured in frames per second, never bolted on at the end.
Hand-written front-ends and headless architectures, pressure-tested for Core Web Vitals, accessibility and the long haul.
[ 04 — THE CREW ] · DEPTH -3400M
The people you meet on the first call are the people who design, animate and ship your site. No juniors learning on your budget, no account managers translating in the middle, no handoff where quality quietly drowns.
We stay small on purpose. Small means senior, senior means fast, and fast means your project is never third in someone’s queue.